§ 16.52.110. Dr. Rowan Building.

A.

Location, Description and Reasons for Designation. Located at 201-209 Pine Avenue in the City, the Rowan Building brought an example of Art Deco architecture to the City in a truly elegant manner. The extensive use of materials, pattern and livework made the structure a true showcase of the style originated by the Ecole de Beaux-Arts. Although other examples of this style exist on other highrise buildings in the area, none are found on a building of this scale or with the elaborate detailing and use of materials which were incorporated in this building. Located in the center of the commercial area of the City, this building originally afforded a home for Dr. Rowan (the father of Southern California credit dentistry), and for Nisley Shoes which was the "best women's shoe store in the area." It was less expensive to buy a new set of dentures than it was to purchase a pair of women's shoes at the exclusive Nisley's according to advertising which appeared in late 1930.

B.

General Guidelines and Standards for Any Changes. The "Standards for Rehabilitation and Guidelines for Rehabilitating Historic Buildings" prepared by the Secretary of the Interior (February, 1978), as amended, are incorporated by reference, and the following additional guidelines and standards as recommended by the Cultural Heritage Committee are adopted:

The significance of this Art Deco building is important to the City because it portrays the environment in an era of history characterized by a distinctive architectural style.

The certificate of appropriateness shall be granted for changes delineated in the Environmental Impact Report number ERR-73-80, Negative Declaration ND-60-80, written by the City Planning Department, Environmental Division, June 18, 1981.

Normal maintenance of the facade shall preserve and/or enhance the Art Deco architecture.

Proposed changes to the exterior elevations of the structure shall be reviewed in accordance with the procedures set forth in Section 2.63.070 relating to the certificate of appropriateness.

(Ord. C-5787 § 1(b), 1981)